4 Simple Steps to promote Restaurant, Cafe & Bakery Business using Social Media Marketing.
4-simple steps to promote restauran,cafe and bakery business using social media marketing
it is very easy to start a restaurant business but to be successful, you must adopt the techniques of the decade. here are the 4 simple steps to successfully grow your restaurant business using social media with in just 60 days.
Create a Social Media Business / Fan Page First
Ideal Social media platforms
WHY YOUR BUSINESS MUST HAVE A SOCIAL MEDIA PAGE?
more than 50% of the global population are using internet. If your customers are on social media , where else you need to showcase your variety of delicious foods and amazing offers? let’s Check out the few benefits of social media for your Business
3 Billion Active Users
There are millions of people using social media platforms. It’s a great opportunity for your business to reach a large Number of people that are interested in your products or services.
Quick Brand Awareness
consumers want to buy from brands they recognize. Social media can get your brand in front of people much more quickly and easily.
Build Customer Loyalty
Customers follow and interact with the brands they enjoy. if they’re loyal customers, they can give you more business.
Precised Audience Targeting
Paid Campaigns help you to connect with people based on their Location, Gender, age group, area of interest etc. this will help you to get result immediately
Create Attractive posts/ Videos to engage your customers
Promote Your Brand And product using Paid Promotion Grow Your Restaurant Business
paid promotion will help you to gear up your business in next level very quickly. paid social media advertising is a cost-effective way to promote your business. Paid campaigns will gives you complete control over your audience. Using filters you can show your posts to people based on location, age, gender etc. also you can choose from psychographic factors such as interests, hobbies, personality types, and more.
List Your Business in Google Map
Most of the businesses are moving their local marketing efforts online—which is a good thing! with online directories such as Google My Business, your business get more attentions and it is helping both the customers and Business owners. It helps the customers to reach your location and helping the business to reach their potential customers.
What Is SEO / Search Engine Optimization? Importance!
What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” It is a practice for improving the ranking of your website in SERP results and gaining the quality and quantity of traffic to your website. SEO will help to improve your site to increase its visibility when someone search for products or services related to your business in search engines like Google, Bing etc. The better position and visibility your pages have in SERP – search results, the more you are to get attention of the users and lead prospective and existing customers to your business website.
Why is SEO important for marketing?
SEO is a basic and fundamental part of digital marketing. Search is quality source of digital traffic for your business. Greater visibility and ranking higher in search results than your competitors will give you an upper hand on attracting new and existing customers. SEO is search engine’s way of determining which website deserve to rank highly for each query a user make in search engine. SEO is the only method to get quality traffic to your site without any cost. The practice involves some technicality with requirement of a decent time frame for the ranking process, even then this methos id considered as the best as it is a free tool and practice for ensuring the Better Return on investment ROI.
Social Media Marketing? Top 6 Benefits of Social Media marketing.
What is Social Media Marketing?
Social Media Marketing simply means, utilization of social media platforms to promote a company’s products and services. Social media marketing is an effective tool for companies of all sizes to reach out to prospects and customers cost effectively. Most of the customers are already interacting with their favorite brands on social media, and if your brand directly interacting with them on platforms like Facebook, Instagram, Twitter, Pinterest, YouTube, Tiktok etc. you are being right and your brand is in the right path of growing.
Check this Out: Top 6 Benefits of Digital Marketing for Businesses - Brands
What is Social Media Marketing?
Social Media Marketing simply means, utilization of social media platforms to promote a company’s products and services. Social media marketing is an effective tool for companies of all sizes to reach out to prospects and customers cost effectively. Most of the customers are already interacting with their favorite brands on social media, and if your brand directly interacting with them on platforms like Facebook, Instagram, Twitter, Pinterest, YouTube, Tiktok etc. you are being right and your brand is in the right path of growing.
1. Your Brand Awareness
Social media is one of the fastest medium to reach your customers cost effectively. in digital marketing social media is one of the inevitable tools to syndicate content and increase your brand visibility. An efficient social media strategy can easily increase your brand recognition as you are engaging with a broad audience of consumers. Each post/content that is shared on social media platforms will be introduced to wide range of individuals, which can lead the public audience to becoming potential customers of your business. Studies claims that investing just few hours per month on social media helping brands to increased their business exposure. It is no need to say how beneficial having a social media page for your brand & business.
2. More Inbound Traffic
Without the utilization of social media marketing, your inbound traffic is limited to your existing or usual customers only. In digital marketing, without utilizing social media platforms you may face much more difficulty to reach customers outside of your loyal customer group. Efficient use of social media platforms can lead your brand- business to a wider group of customers all over the globe.
3. Better Customer Satisfaction
Social media also act as a communication platform between customers and business. Creating an identity in the ocean of this social crowd is important in humanizing your brand. Customer appreciate When they received a customized reply or message in social media from your business profile. People consider this as hospitality and best experience, thus the social media facilitating better customer satisfaction. Each customer interaction on your brand’s page in social media is an opportunity to convey public about your compassion for your valuable customers. When a customer has a question or a complaint about your product or services, social media allows you to address the topic using interpersonal dialogues.
4. Improved Brand Loyalty
Developing loyal client base is the main goal of any business. Considering this it is important to regularly interactive with consumers and developing a bond with them is inevitable. Customer consider social media as a service channel where they can interact with their favorite brands directly. Many studies reported that more than 71% of customers being loyal to brands that directly interacting with them on social media.
5. Cost-Effective
Social media marketing is considered as the most cost-efficient part of digital marketing. Most of the social media platforms are almost free to use for both individuals and brands. In case of any paid promotions, the social media considered as cost effective compared to traditional marketing methods as it has the ability to target the specify audience based on demographics, gender, age, interest etc. Effective use of social media campaigns most of the time meets the better ROI.
6. Increases Sales
Number of social media account users are increasing day by day. social media users are the audience and your brand page is your exhibiting platform to introduce your products or services. What else a business need? Utilizing the customer insights and better campaign leads to new sales using social media platforms.
Top 11 Benefits of Having a website
Top 11 Benefits of Having a website
Now a days people are mostly active in Search engine actively searching for the product or services they are looking for, if customers can’t find you online it’s more like you are losing the opportunity of your sales growth and it is also considered as lack of credibility. Today, having a company website is very crucial as having a office, shop or contact number. Researches saying more than 72% of customers expect brands to have their business website. as customer is king, meeting the customer expectation is highly needed when you run a business. here are 11 reasons that will leave you wondering why you should have a website if you are running a Businesses of any size.
#1 Website work for you 24/7. No Employee will do that
Business Having an own website means you are always accessible to your customers anytime, anywhere. Even on your non business hours, your website continues work for you thus you can attract and find new customers. It offers the user satisfaction and comfort as they can access the information they need in their convenience. nowadays More than 80% of the companies have their own business due to the reason your competitors have the online presence. staying offline in the digital word is actually is an added advantages to the opportunity growth of your competitors online.
# 2 Website increase credibility
In this digital world, there is a minimum expectation for any reputable company to have a well-designed business website. Generally, customers distrust any business brands that didn’t have a telephone number or a physical address, the same can be said for not having a website and business email address. People are Continuously browsing; they are searching in the web world for what they need. It may be a product, information, service or whatever. As the website act as information source of your business, having a good quality user friendly website makes your customers feel comfortable, they will assume they can expect the same quality experience in all areas of your business.
#3 Competitors Online
It is crucial that no opportunities are missed due to lack of competency. Now a days most of the companies have a business website! imagine what will be the customers choice if the customers unable to find you online and the same time your competitors exhibit themself? If you don’t have a website, it is highly likely that your competitor will do, which means that you are missing out on gaining customers attraction or new customers.
#4 Website will act as a source of Information
Main usage of a website is to act as an information source between the company and its audience. You can exhibit your products, services, locations, list your opening hours, contact information, offers etc. using websites. Also chat sessions and contact forms to facilitate enquiries from the public or feedback from existing customers. a website is an excellent tool to build your reputation as an authority in your niche. Having a well-managed blog section on your website with informative and attractive articles can give more information to the public and also it can generate a good amount of traffic to your website. Doing such act your website is not only acting a s a source of information but also leading users to your site thus you can generate new customers too. According to many public surveys, more than 70 % of consumers reported a blog influencing end users a lot for their decision to make a purchase.
# 5 Accelerate your business Growth Opportunity
A website doesn’t have geographical barriers As it is visible and accessible to everyone globally, Anyone form any country at any time will be able to find your company using your website, which means the opportunity to expand your business globally is not at all a problem, and you can find customers globally from anywhere in the world.
# 6 More Informed Customers
As the information exchange center a website already conveyed about your company and its product or services or the basic information to users. There is no need to tell customers about the basic of the products or service or about your company by a staff as the website already conveyed Such information. If customer is not at your store, you can guide them to your website if they have to know any additional information. more informed customers can be a very potential buyer easily without much effort from your marketing staffs.
#7 Advertising
Apart from the website social media platforms and search engine marketing give you the power to reach potential customers with much more accuracy, this accuracy is much easier with the support od a website. SEO and online advertising are a easy and cost effective way to create about the awareness of your company. if it’s done correctly quality traffic to your website can increase effectively and generate more new business effectively. Using AdWords and SEO Be the first company that a user sees when searching for a specific product or service in the internet.
8 # Generate Consumer Insight and Leads Online
Analytic tools like search console, Google Analytic, Google Tag Manager etc. allow you to identify who your typical customer is, what they like, how they reach or fund you etc. such information you can use to maximize the ROI. The data given by this analytics tool can help the marketing team to find and fix the errors to make sure you are in the right track for finding customers, this can also help your team to decide what a customer really expecting from you so that you can customize your offers and campaign to easily convert your customers.
# 9 Open the possibilities of SEO
More than 80 % of the global population is using internet and they are actively searching in internet for what they looking for. When you search online through search engines, you can see a list of websites with relevant answers to your query, there are the organic listing of website based on their ranking. This ranking can be easily achieved through the practice called SEO (Search Engine Optimization) which you can apply to your company website to generate quality traffic to your website and generating new sales.
# 10 Save Money on Printing
In traditional marketing Paper catalogs and brochures can be helpful to attaining customers, but these are not cost effective these days. Other than the printing cost the main challenge is that the change of information, once the brochure is print, it is not possible to change, the only way is to print the new one and it is not budgetive all time. When it comes to website, It is much easier to change all relevant info on your website easily with by avoiding this printing cost as most of the website are built in CMS now a days which facilitate the common people to edit content in your website without much technical knowledge.
# 11 Quicker Referrals
When your business comes up in a conversation in middle a user or a friend or a former customer or anyone who has interest on your business, the easiest thing you can do is to refer them to the relevant page of your website which has the right information as answer to their query. If you have online users are very likely to find you rapidly.