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What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is a practice for improving the ranking of your website in SERP results and gaining the quality and quantity of traffic to your website.  SEO will help to improve your site to increase its visibility when someone search for products or services related to your business in search engines like Google, Bing etc.  The better position and visibility your pages have in SERP – search results, the more you are to get attention of the users and lead prospective and existing customers to your business website.

Why is SEO important for marketing?

SEO is a basic and fundamental part of digital marketing. Search is quality source of digital traffic for your business. Greater visibility and ranking higher in search results than your competitors will give you an upper hand on attracting new and existing customers. SEO is search engine’s way of determining which website deserve to rank highly for each query a user make in search engine. SEO is the only method to get quality traffic to your site without any cost. The practice involves some technicality with requirement of a decent time frame for the ranking process, even then this methos id considered as the best as it is a free tool and practice for ensuring the Better Return on investment ROI.